Have you ever encountered an online ad from a web page or a specific product you had viewed shortly before? That is no coincidence: this kind of advertising, called remarketing, consists in encouraging users to either conclude their purchase or buy products related to something they’ve just viewed or purchased.
To illustrate the potential of remarketing, imagine one of your visitors has recently bought a pair of skates through your website. Shortly after, they would encounter an ad displayed on a third-party website encouraging them to complement their purchase with kneepads or a helmet. Since it is aimed towards specific customers who will immediately feel compelled by the product displayed, this kind of advertising usually has a high success rate. As a result, the highly efficient targeting made possible by remarketing allows you to increase your sales quickly and with no effort on your part.