Why opt for a loyalty program for your business?
- Retaining a customer costs 4 to 5 times less than acquiring a new one (Forrester Research)
- A 5% increase in customer retention can improve your profitability by up to 75% (Bain & Co.)
- The likelihood of closing a sale with an existing customer is 60 to 70%, but only 5 to 20% with a new customer (Marketing Metrics)