Improve your customer retention
Why opt for a loyalty program for your business?
A loyalty program not only allows you to increase your sales while mobilizing fewer resources and generating less costs than with client acquisition, but it's also a worry-free process that's very easy to implement. Your loyalty program is integrated to your billing platforms and allows you to send customized e-mails to members, for example shortly after they've made a purchase, to encourage them to come back.
Over the last few years, the ways in which we communicate with customers have changed greatly. Mass marketing, such as mailing simple promotional emails or subscribing to newsletters, is no longer sufficient.
The experience of personalized marketing consists in reaching out to your client base in a way that caters to each person's profile. LoyalAction's expertise lies in the segmentation of your client base in accordance with their buying patterns and communication preferences. Each person is unique, which is why your approach and the message you're sending must be unique too in order to optimize the response.
There is one goal: customer retention.
97% of people are already enrolled in a loyalty program
Over 25% of people visit the website on their birthday
50% of people open their follow-up email the day after a purchase
57% of people admit having changed their purchase habits to maximize their rewards
Likelihood of closing a sale with an existing customer, versus 5% with a new customer
7 times more expensive to acquire a new customer
Improve your customer retention
