The recording and follow-up of your company’s inbound calls has many benefits. Analyzing the origin of your calls for statistical purposes allows you to gain better understanding of your public and its specificities, so you can better target your customers. Recording calls can be useful for training and quality control purposes, providing you with the tools you need to improve your customer service. The analysis of customer behaviour, for its part, offers the undeniable benefit of identifying the calls’ origin, meaning which promotion, landing page or ad campaign your customers contacted you from. This allows you to evaluate the success of each and every one of your advertising initiatives.